Individual Products & Services

Why buy your insurance from Wisconsin Benefit Planning?

Wisconsin Benefit Planning, Inc. is an independent professional Insurance agency that has been serving clients since 1921. We have one mission: to help you find affordable health insurance coverage & to be your advocate if you need help with claims issues, billing and understanding your coverage. We have extensive knowledge on all facets of health insurance taxation, coverage's, claims and government programs. Wisconsin Benefit Planning, Inc. represents over 30 top insurance carriers and our rates are the same as if you buy direct from an insurance company or an online broker. The big difference is that our team will work to help you find the right coverage or plan to fit your needs whether you are buying online or would like help from one of our professional agents. We provide the services you need to help protect you and your family from catastrophic health care costs and you pay the same for your plans whether you enroll with us or on your own.

We offer the following individual Insurance products:

On & Off Marketplace Health Insurance

Short Term Health

Identity Theft Protection

Legal Shield


Term & Whole Life


Medicare/Senior Health


Long Term Care