Welcome to Wisconsin Benefit Planning, Inc.

 Wisconsin Benefit Planning is an independent professional Insurance Agency and Financial Planning Center that has been serving clients since 1921. We have one mission: "To be an invaluable Business Resource for our Clients". We do this by working as a team of specialists to understand our client’s goals, needs, values, risks and finding the best solutions, products and companies to meet those needs. We represent nearly all the top carriers and markets and your rates are the same as if you were to buy direct from an insurance company or an online broker. Although pricing may be the same in the markets our team can bring you the additional resources you need to insure competitive pricing, proven strategies, and exceptional service.

We welcome the opportunity to serve you!



After many years in downtown Minocqua we have purchased a new building at 9781 Hwy 70 West to better serve our clients. our new convenient location is easy to find and has onsite parking. We are located just past Trig’s and Blumenstien Rd on the south side of the road just across from the China Buffet.

Although we still have to put some finishing touches on our building & a new addition we are excited to share our new location with you and look forward to showing our new home!!

Also we will be extending our hours by appointment starting November 1st 2016 to better help our clients with health insurance renewals through the health care marketplace & for the medicare coverage open enrollment.

We're scheduling appointments now and will be available evenings to 7:00 pm on weekdays and till 1:00pm on Saturdays by appointment only!


The 2015 Open Enrollment for Health Insurance is now over.  If you do not qualify for a Special Enrollment Period your next option will be a Short Term Health Plan, see below for more information and free quotes.

If you would like more information on Special Enrollment Periods and information on the Health Insurance Marketplaces click here.


 Short Term Health Plans

National General Life

Short Term Health Plans are an affordable solution to provide you protection when you need it most.  These plans are ideal those that:

  • Are without major medical insurance

  • Working only part-time or temporary positions

  • Between jobs or waiting for your benefits to start

  • Do not have adequate health insurance coverage

  • Recently removed from parents health insurance plan

  • Recent College Graduates

  • Unable to qualify/afford COBRA or individual plans

  •  The major disadvantage to a Short Term Health Plan is that they are not considered "Qualified Health Plans" (QHP) by the Affordable Care Act and can require you to answer medical questions and possibly deny you for pre-existing conditions. Due to this you will be imposed the penalty for not having a QHP.  


     Free Short Term Health Plan Quotes