Welcome to Wisconsin Benefit Planning, Inc.

 Wisconsin Benefit Planning is an independent professional Insurance Agency and Financial Planning Center that has been serving clients since 1921. We have one mission: "To be an invaluable Business Resource for our Clients". We do this by working as a team of specialists to understand our client’s goals, needs, values, risks and finding the best solutions, products and companies to meet those needs. We represent nearly all the top carriers and markets and your rates are the same as if you were to buy direct from an insurance company or an online broker. Although pricing may be the same in the markets our team can bring you the additional resources you need to insure competitive pricing, proven strategies, and exceptional service.

We welcome the opportunity to serve you!


FREE Educational Medicare Workshops

Helping you through the Maze

Join us at the Woodruff Town Hall

(Hwy 47 - next to the Woodruff Post Office )

Dates & Times:
Tuesday, August 11 10:00 a.m. - 12:00 p.m.
Wednesday, September 16 1:30 p.m. - 3:30 p.m.


If you are approaching your Open Enrollment into Medicare, it is important for you to get the information you need to make an informed and intelligent decision on how to best protect yourself from high health care and prescription drug costs.  Knowing what plans best fit your needs is not easy but the good news is we want to make it SIMPLE FOR YOU!!

** These are educational workshops only, under Medicare rules we will not be conducting sales activities and will not be providing any plan specific benefits or premiums or requesting any information from workshop attendees.


Please let us know if you would like to attend!

If you are not able to attend but would like to meet with one of our Senior Health Insurance Agents on a individual basis to review specific plans and premiums (at no cost to you!) please call our team at (715) 356-2300 or toll free (866) 521-3386.

You can also learn more by visiting our page on Senior Health Plans.


We look forward to meeting you and helping you through the Medicare Maze!



The 2015 Open Enrollment for Health Insurance is now over.  If you do not qualify for a Special Enrollment Period your next option will be a Short Term Health Plan, see below for more information and free quotes.

If you would like more information on Special Enrollment Periods and information on the Health Insurance Marketplaces click here.


 Short Term Health Plans

Short Term Health Plans are an affordable solution to provide you protection when you need it most.  These plans are ideal those that:

  • Are without major medical insurance

  • Working only part-time or temporary positions

  • Between jobs or waiting for your benefits to start

  • Do not have adequate health insurance coverage

  • Recently removed from parents health insurance plan

  • Recent College Graduates

  • Unable to qualify/afford COBRA or individual plans

  •  The major disadvantage to a Short Term Health Plan is that they are not considered "Qualified Health Plans" (QHP) by the Affordable Care Act and can require you to answer medical questions and possibly deny you for pre-existing conditions. Due to this you will be imposed the penalty for not having a QHP.  


     Free Short Term Health Plan Quotes